THE LOONEY, THE LOVER & THE POET, KHAR, MUMBAI

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

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The Looney, The Lover & The Poet – Cafe Bar Diner Khar Mumbai

THE LOONEY, THE LOVER & THE POET, KHAR, MUMBAI

LLP, AKA The Looney, The Lover & The Poet, is a Mid Summer Night’s Dream come true right here in Mumbai’s Queen of Suburbs . . . Imagined by William Shakespeare, Artsy-culated by AESTHOS.

CLIENT REQUIREMENT

LLP was conceptualised to be a Lightly Quirky, Intriguing, Physically Relaxing yet Mentally Stimulating place that would capture and hold the interests of those who have seen too much, done too much and been too much.

A tastefully quaint space where an afternoon glass of wine is just as enjoyable as getting high in the evening, where People, Conversations and the Ambience create the Vibe.

Planned to be a cafe / bar / diner that would start from breakfast, thru lunch right thru the wee hours… it needed to have a personality that would adapt itself to be the backdrop for different times and people with different needs and desires. And above all, it had to be Interestingly Different enough to be seen above the din in a suburb which has 4 bars/restaurants per 100 square meters.

CHALLENGES

The biggest challenge in designing a new business in the place of an old one which was not doing too well is, that the new concept has to be a total ‘Disruptor’… to be able to pull back people to the same location that has been discounted as ‘Not Happening’… as was the case with the previous establishment in this place. Apart from that there were the usual challenges of running against time to leverage the winter season as much as possible, keeping the costs down to ensure the ROI and the rent were in check, AND designing it like it was a piece of Art.

HIGHLIGHTS

Inspired by Shakespeare’s Midsummer Night’s Dream and its Mystical Forests, Magic Potions, Love Charms, Fairies, Kings & Queens, LLP feels like Reality being taken over by sporadic eruptions of Medieval Fantasy…

As soon as you enter LLP, what strikes you in no uncertain terms is the Hand-painted, Artsy, Organic Visuals that give Reality a Fantasy-like lightness… on the floor, tables, walls, ceiling… The whole place is designed like it was Lovingly and Joyously hand-crafted by people who are either a Lunatic, a Lover or a Poet, or all 3 at the same time.

Both the open-to-air areas, front and back, have their own unique vibes… with one being Jazzy, Urban, Street-cafe Chic and the other being Cozy, Romantic, Discreet almost like a Secret Garden.

In this world of compulsive industrial symmetrical distress, LLP treats your senses with colours, greens and Artsy designs that feel like poetry in a math textbook.

The lighting in the day is used indirectly but adequately, and at night a play of shadows/interspersed lighting come into play, with light bouncing off the walls to reinforce warmth and texture.

Nuanced accessories and highlights that appears carelessly strewn around but with a story to tell, to let people discover the thoughtfully random accentuations.

Uneven walls carrying minor shade variations of the same colour, lending an unpretentious romantic medieval tavern feel, Painted murals on walls and floors for that shock value & to break the starkness.

And as a first, Breaking the traditional furniture monotony with comfortable Single Diner tables at comfortable distances for the Single diners to eat, drink, read & indulge in some people watching!

HIGHLIMEDIA POSITIONING

One of the unexpectedly better side-effects of Competition is Unbridled Creativity…

And one such Fresh Burst of Creativity has just flared up in Bandra (where else)…

LLP, AKA The lover, The Lunatic & The Poet, is a Mid Summer Night’s Dream come true right here in Mumbai’s Queen of Suburbs…

A Hand-made, Artsy, Be-YOU place for breakfasts, brunches, me-times, luncheons, coffee, beers, conversations, catch-ups, proposals, bondings, good-times and soul-satiating, love-substituting food…

LLP is a cafe / bar / diner you’d want to go to not only because it has an Eclectic Relaxed  Vibe… But also because it lets you BE the Lover, the Lunatic and the Poet that lurks within all of us…

William Shakespeare smiles somewhere…

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